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Digital Marketing

Develop Approach and strategies

to Drive Business Growth

To get the right message to your target online audience will require having a versatile knowledge of the market demands and customer behaviour. The rapid growth experienced with daily use of technology, provides internet users with multiple options, which results to a reduced attention span.

Understanding the principles of digital marketing, will guide and ensure active communication of your massages to the targeted audience, optimum results can be achieved.

At our digital marketing training centre, we expose students to modern days digital marketing trends, skills and tools such as Google adsense…… skills acquired can be used to grow businesses, or help being part of a team that drives growth and conversion for products and services.

Unlike any other training centers, Web365 Academy will teach you the best practices of digital marketing.  There will be a tutor lead section, discussion section and also a practical section. Participant are encouraged to come with their laptop and a credit card (Naira MasterCard will be OK) for the practical section.

Learn Digital Marketing and advance your career.

Digital Marketing

  • Explain what Digital Marketing entails
  • Define segments and the role segmentation plays in digital marketing
  • Identify the relevance of role for different channels for your business and customers
  • Explain how to use channels to market to the right customers at the right time.
  • Building a target persona
  • Define channels that will be used in campaigns and where your approach is paid, earned or owned
  • Content writing
  • Theoretical aspect on how SEO is done

Content Marketing and Social

  • Explain the impact local SEO has and how to set it up
  • Perform keyword research, analysing search volume and competition
  • Create your own Google Ads campaign
  • Evaluate results and optimize Adwords
  • Review key metrics and KPIs for SEM
  • How to take advantage of video marketing, using Youtube.
  • Learn Twitter marketing and how to leverage the Ads on it.
  • Learn Facebook marketing and how to leverage Ads on it.
  • Learn Instagram marketing and how to leverage the Ads on it.

Marketing Acquisition & Conversion Rate Optimization

  • Landing pages & Lead Generation
  • Review best practices of digital marketing UX
  • Evaluate the design, functionality, and effectiveness of landing pages
  • Develop forms for your business

Customer Engagement & Retention (Via Email)

  • Plan and prepare lifecycle marketing strategies
  • Learn how to do email Marketing
  • Engage with your customers via email throughout their lifecycle.
  • Plan, execute, and measure email-marketing campaigns
  • Explaining how to create popup form to gain organic followers via email.

Paid Social & Advertising (Paid Search, Adwords & SEM)

  • Outline the process for developing content campaigns.
  • Create a content plan with key messaging
  • Assess which content marketing tactics meet specific marketing and business goals.
  • Determine the key metrics for measuring and optimizing content marketing tactics.
  • Select appropriate influencers for your project and determine your influencer outreach strategy.
  • Curate and modify digital content across your social channels.
  • Determine the role of community management in social media marketing. Identify metrics and KPIs for measuring the impact of social media.
  • Use of CRM (Customer Relationship Management) & Marketing automation tool

Google Tools

  • Google Analytics
  • Clear understanding of how to leverage the detailed information on Google Analytics
  • Learn how to track a link using Google Analytics
  • Google Search Console
  • In depth tutorial on how to use Google Search Console
  • Google TagManager
  • Explain how to use Google TagManager to track links on your website
  • Structured Data Markup Helper
  • Explore how to use structured data markup helper to boost your local SEO

Start Date: 26th October, 2019

Venue: Shop24 Arcade Plaza, Olukanmi B/stop, Isuti Road, Egan, Igando, Lagos

Price: ₦60,000
Early Registration: ₦50,000

Learning Pace & Time:

12 Weeks (Saturdays)

Required Tools

A Working Laptop (Windows or Mac Installed)

*Early Registration Ends 30th September 2019*